The Hard Truth
Updated: Aug 9, 2019
Reading through some of Yvon Chouinard's quotes, the founder of Patagonia, I came across this one below. There is so much hard truth in this quote. I suggest reading it, savoring it and reading it again.
“The reason why we won’t face up to our problems with the environment is that we are the problem. It’s not the corporations out there, it’s not the governments, it’s us. We’re the ones telling the corporations to make more stuff, and make it as cheap and as disposable as possible. We’re not citizens anymore. We’re consumers. That’s what we’re called. It’s just like being an alcoholic and being in denial that you’re an alcoholic. We’re in denial that each and every one of us is the problem. And until we face up to that, nothing’s going to happen. So, there’s a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a long time, and that are multifunctional.”– Yvon Chouinard Interview, The Usual Montauk